OUR
STORY
We are cultural trailblazers with a vision of a more open world, where diverse groups openly respect and acknowledge each other. A world where each group is unique, yet all are included and thriving. This is the world that we endeavor to promote through our work.
​
Our unique subculture-approach helps us uncover actionable insights that help humanize brand communications to win customers' hearts across various cultures, languages, and lifestyles. This is paramount to growth as world becomes more inclusive.
SERVICES
CONSUMER
INSIGHTS
We identify cultural insights that allow brands to find and authentically connect with their best customers
MEDIA
PLANNING
We determine the optimal place, time, and amount to engage with consumers to convert them into customers
MEDIA
BUYING
We cost-effectively execute media plans and weave client’s messages across subcultures to build trust and win the hearts of customers
CELEBRITY
INLFUENCER
We connect brands with culturally relevant advocates to organically amplify their brand stories
EVENTS &
EXPERIENTIAL
Events and experiences provide brands the opportunity to engage and deepen their relationship with consumers
CLIENTS
LEADERSHIP
TEAM
RALPH ORTIZ
STRATEGY
RON XIE
MEDIA
CHARLESTON GRIMES
RESEARCH & INNOVATION
XAVIER ORTIZ
EVENTS & EXPERIENTIAL
RICHARD BULL
INFLUENCER
Omediapro
HELPS BRANDS WIN THE HEARTS AND TRUST OF CONSUMERS
Our nuanced understanding of subcultures allow brands to authentically connect with consumers